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Margin & Markup Calculator

Calculate selling price, profit margin, and markup percentage for any product or service.

Calculate gross profit margin, markup percentage, and selling price for any product or service. Enter cost and selling price to see your margin and markup instantly, or enter cost and a target margin to find the right selling price. Free pricing tool for businesses, sellers, and freelancers.

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Margin vs Markup: A 50% markup on ₹100 cost = ₹150 SP (33.3% margin). A 50% margin on ₹100 cost = ₹200 SP (100% markup). They are not the same.

Selling Price

₹750.00

Profit Amount

₹250.00

Gross Margin

33.33%

Markup

50.00%

Price Breakdown

Cost ₹500.00 (66.7%)Profit ₹250.00 (33.3%)

Markup Reference Tablefor cost ₹500.00

Markup %Selling PriceProfitMargin %
10%550.0050.009.09%
20%600.00100.0016.67%
25%625.00125.0020.00%
30%650.00150.0023.08%
40%700.00200.0028.57%
50%current750.00250.0033.33%
75%875.00375.0042.86%
100%1,000.00500.0050.00%
150%1,250.00750.0060.00%
200%1,500.001,000.0066.67%
300%2,000.001,500.0075.00%

Frequently Asked Questions

What is the difference between margin and markup?
Margin is profit expressed as a percentage of the selling price. Markup is profit expressed as a percentage of the cost. For example, a 25% markup on a ₹100 cost gives a selling price of ₹125 — but the margin is only 20%.
How do I calculate selling price from a target margin?
Selling Price = Cost ÷ (1 − Margin%). For a ₹100 cost with a 30% margin target: ₹100 ÷ 0.70 = ₹142.86.
What is a good profit margin?
It depends on the industry. Retail typically targets 20–50% gross margin, software and SaaS products often achieve 60–80%, while grocery and FMCG margins are typically 1–10%.
Is markup the same as profit margin?
No. Markup and margin both measure profitability but use different bases. Markup uses cost as the base; margin uses revenue. A 50% markup equals a 33.3% margin.